The main reasons for setting up a trade show booth? To attract attention to your business, showcase your brand, and engage your target audience. The right trade show package can help you do all of these things. But where to begin?
At Pinnacle Event Rentals, we’ve got the equipment and expertise to make your trade show booth stand out. We also understand that a standout booth will look different for every business—and according to every business’s goals and objectives.
In this post, we’ve covered some key considerations to keep in mind as you plan your next trade show setup. Below are some actionable industry tips to get you started:
Understanding Trade Show Rental Packages And Their Impact On Business Success
Designing, purchasing, and storing a permanent trade show booth can be a headache for many businesses. Besides the up-front financial investment, there’s also the fact that you’re locked into a single design option—and that you’ve got to figure out how to transport it and manage its installation and tear-down wherever you go.
With trade show rental packages, you’ve got all the flexibility in the world—and the support team to bring your vision to life. Want to tweak certain elements of your design or try something bold and entirely new? Our extensive inventory of equipment, technology, and accessories is at your fingertips. Hoping to change up the size or layout of your booth for a specific event? We’ve got you covered with a wide range of standard and custom solutions. Want someone else to take care of the setup and teardown? Our capable, professional, and punctual team is at your service.
Putting together a high-impact trade show rental package can benefit your business by:
- Reducing trade show costs
- Increasing flexibility
- Allowing you to try out various technologies and types of equipment
- Reducing logistics and stress
- Providing a seamless trade show experience for your staff and customers
Defining Your Trade Show Goals And Objectives
At Pinnacle Event Rentals, we collaborate with a wide variety of businesses at trade shows of all types and sizes. What do all successful booths have in common across the board? Clear trade show goals and objectives.
Aligning Rental Choices With Business Outcomes
The design of your trade show booth will be heavily impacted by the main business outcome you hope to achieve at the event. A booth focused on the launch of a new product will look and feel differently than one aiming to build brand awareness or tell your brand’s story. A booth geared toward young athletes will distinguish itself in different ways from one geared toward retirees.
Before jumping into the planning phase for your trade show booth, take the time to clearly define its main objective and the target audience it is meant to engage.
Key Factors To Consider When Selecting A Trade Show Rental Package
Once you’ve pinpointed your business’s trade show objectives and target audience, it’s time to put together a killer trade show rental package. Let’s take a look at three key areas to keep in mind:
Budget Considerations And ROI
Trade show booth rental packages come in all shapes, sizes, and prices. A lower budget can still translate to a high-impact outcome, but having a clear strategy is key. Consider which elements of your trade booth design are non-negotiable and plan accordingly. Also, be certain that you and your team understand exactly what’s included in your budget—for instance, is additional spending available for professional setup and teardown, or do you need to factor those costs into your plan from the get-go?
In terms of understanding return on investment (ROI) for trade show booth rental packages, gathering organized data is critical. Be sure to track metrics such as the number of new leads generated or sales made at your booth—and analyze how its design and features may have impacted those numbers.
Space Requirements And Booth Size Options
Every venue and trade show has its own unique set of space requirements and restrictions, so be sure to educate yourself about the overall layout of the event and the area your booth will occupy before diving too deeply into planning its design. Consider the size and shape of your booth—and how it will capture attention and facilitate visitor flow. Have questions? Our team is here to help you make the most out of the trade show space you’ve got.
Timeline And Planning Logistics
Your trade show booth rental package options will be impacted by the amount of time available. Planning months in advance? It’s probably realistic to be able to order custom elements and reserve high-demand inventory. Pulling together a last-minute display? Going with something simpler that requires fewer logistics may be the better choice.
Types Of Trade Show Packages
You dream it—we’ll bring it to life. At Pinnacle Event Rentals, our trade show exhibit experts won’t let you down:
Standard Vs. Custom Solutions
When it comes to trade show booth rental packages, standard and custom solutions both have their place. A simple pipe and drape booth can be effectively tailored to your needs with carpet and furnishings, TVs, tables and chairs, colourful linens, and other accessories. For a one-of-a-kind look, consider custom drapes and linens—or go big with an entirely custom-designed booth layout. Our team can help.
Interactive And Technology-Enhanced Options
With Pinnacle as your partner, generating excitement at your trade show booth is a breeze with interactive elements and technology-enhanced features like photobooths, arcade games, and much more! Contact us directly to discuss your vision and learn more about our innovative, high-tech rental options.
Maximizing Brand Visibility Through Your Rental Package
Ultimately, you want trade show attendees to remember your booth—and, more importantly, your brand. That’s why incorporating clear brand logos, colours, and messaging into your display design is critical.
Customization Opportunities And Limitations
At Pinnacle Event Rentals, we’ll work closely with you to make your custom trade show display a reality. We’ll also be up-front with you about what’s realistic based on your goals, budget, and timeline.
Making The Final Decision: Next Steps For Securing Your Ideal Trade Show Package
Ready to collaborate with our experienced team—and learn more about our comprehensive trade show rentals and services in the process? We’ll handle all the details so you can focus on what’s really important—connecting personally with new leads and potential clients. Contact us today to get started!
